The Burt can apply full-wrap labels to cylindrical containers of virtually any material at speeds up to 800 CPM. A variety of conveying mechanisms and adjustable belt tighteners ensure positive container control. Additionally, the machine can utilize a broad range of labeling materials including papers, foils, plastics and laminates for maximum flexibility. The Burt promotes excellent label control by employing a unique hydraulic feed system, which smoothly and accurately positions labels. An optional second feed allows label loading while running. Also, the Burt offers positive label pickup without glue slinging for a neat appearance.